Monkeys

Concept
Logo Design
Illustration
Apparel
Social Media

Nestled by the riverside in Salzburg, Monkeys is a vibrant city oasis celebrated for its lively atmosphere and exquisite cocktails. My objective was to create a visual identity that captured the essence of this unique establishment.

To achieve this, I combined hand-drawn illustrations with elegant typography. This creative fusion aimed to evoke a modern yet nostalgic feel, showcasing its urban jungle energy and colonial charm. Through thoughtful research and design choices, I aimed to create a brand experience that would resonate with guests.

The outcome features the logo with a unique illustration, becoming the visual centerpiece that represented Monkeys essence. By incorporating this visual language into menus, coasters, and social design templates, a seamless and captivating brand presence was established.