Darwin's

Concept 
Logo Design
Illustration
Merchandise
Apparel
Social Media 

Identity design for a renowned café/bar in Salzburg, Austria. The goal was to create a visual identity that embodies the establishment's exceptional coffee, cocktails, and storytelling interior.

Drawing inspiration from Darwin's expeditions, t
horough research sparked the creation of a timeless logo that would stand the test of time. With a careful selection of typography, colours, and graphic elements, the visual identity strikes a balance between the warmth and coziness of a café and the sophistication and vibrancy of a bar. This deliberate combination creates a unique brand experience that appeals to coffee connoisseurs and cocktail enthusiasts alike.

Concept ideation and moodboards played a pivotal role in guiding the interior design decisions. Outcome is unique logo illustration combined with strong typography used on business cards, menus, social media templates and other merchandise items. 

img_darwins_coffee_table
img_darwins_post_02_6
img_darwins_post_02_7
img_darwins_social_drink_story_01
img_darwins_drink_story_02
img_darwins_drink_story_03
img_darwins_enamel_cup
img_darwins_post_02_2
img_darwins_post_02_3
img_darwins_tote_bag_new
img_darwins_apron
img_darwins_tshirt_hung
img_darwins_bc_square
img_darwins_stamp_square
img_darwins_social_drink_01
img_darwins_social_drink_02
img_darwins_social_drink_03
img_darwins_social_drink_04
img_darwins_social_drink_05
img_darwins_social_drink_06

Social media templates for Darwin's capture the café/bar's unique tone of voice and visual identity.

img_darwins_coaster

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contact

Email          LinkedIn          Instagram

contact

Email          LinkedIn          Instagram

contact

Email          LinkedIn          Instagram

contact

Email          LinkedIn          Instagram

© Claudia Pace 2023

© Claudia Pace 2023

© Claudia Pace 2023

© Claudia Pace 2023

© Claudia Pace 2023