Darwin's
Concept
Logo Design
Illustration
Merchandise
Apparel
Social Media
Identity design for a renowned café/bar in Salzburg, Austria. The goal was to create a visual identity that embodies the establishment's exceptional coffee, cocktails, and storytelling interior.
Drawing inspiration from Darwin's expeditions, thorough research sparked the creation of a timeless logo that would stand the test of time. With a careful selection of typography, colours, and graphic elements, the visual identity strikes a balance between the warmth and coziness of a café and the sophistication and vibrancy of a bar. This deliberate combination creates a unique brand experience that appeals to coffee connoisseurs and cocktail enthusiasts alike.
Concept ideation and moodboards played a pivotal role in guiding the interior design decisions. Outcome is unique logo illustration combined with strong typography used on business cards, menus, social media templates and other merchandise items.
Social media templates for Darwin's capture the café/bar's unique tone of voice and visual identity.
